Content Marketing

SEO that helps the right pet owners find you.

Don’t just compete on “vet near me”. Dominate a niche.

Philosophy
Our job is to help you become Google’s obvious choice for the terms that matter most to your vet practice.

How SEO Actually Works

WHY THIS MATTERS

On Page SEO vs Editorial SEO

On Page SEO refers to the foundational, behind-the-scenes work that ensures Google can easily understand and index your website.

Good news: If we build your website, this essential groundwork comes standard.
This includes:
A zippy-fast website
A great mobile experience
Optimized title tags
Clear, strategic meta descriptions
Proper header tags
Alt text for images
URL structures and internal linking

Editorial SEO is about creating ongoing, relevant content designed to rank highly and capture local pet owner attention and trust. High quality content demonstrates your expertise to Google and potential clients simultaneously.

Types of editorial content we specialize in:
SEO Blogs

Concise (600-700 words), engaging articles about bite-sized topics that are important to your community. We prioritize hyper-local issues, trending concerns, and education that pet owners genuinely need.

Comprehensive Guides

Deep resources (3,000-5,000 words) covering major topics for a particular problem such as:

  • Managing your cat’s diabetes
  • Caring for a dog with arthritis

These guides are dual-purpose; they build your credibility online while becoming essential resources that you are excited to hand off with your clients during a visit.

All content is carefully crafted to your voice and our content department is led by Dr. Jessica Trimble, a pioneering voice on client education.
How We Help

How Much Content Do You Actually Need?

The answer depends on your market and current ranking

Ultimately, we’ll tailor a strategy that fits your needs, budget, and competitive landscape, ensuring that every piece of content makes a measurable difference.
FAQs

Frequently asked questions

What exactly is veterinary SEO?
SEO (Search Engine Optimization) is the process of making your website show up when pet owners search online. From “vet near me” to “how much does a TPLO cost,” good SEO ensures you’re visible when it matters most.
Yes – think of them as the foundation and the fuel. On Page SEO makes your site fast, structured, and Google-friendly. Editorial SEO (blogs, guides, etc.) keeps you relevant, authoritative, and top-of-mind for pet owners searching for help.
You could. But Google and pet owners can both tell the difference between generic filler and strategic, emotionally intelligent content. We create content that’s tuned to your voice and custom-tailored to build trust.
SEO is a long game, but most practices see meaningful movement in 3–6 months. That timeline can vary depending on your market competitiveness and how much content we’re creating.
Absolutely. While we love optimizing our own builds, we can work with your existing site to improve rankings, fix On Page issues, and start publishing winning content right away.
Book a 45-minute Align call. We’ll review your current visibility, your goals, and map out what SEO success could look like for your practice.

Let’s make your content as intentional as your care.

Schedule a 45-minute Align call. We’ll dig into your real needs, and will advise you accordingly.

They actually care…

“You can tell they actually care about my clinic’s success. Their dedication is heads and tails above any other marketing company I have worked with.”

Dr. Daughtry, State of The Heart Veterinary Care

Please excuse the length of this page… we did it for the SEO.