The most valuable purpose of your website is to bring as many clients to your veterinary clinic as possible. This is commonly referred to as a “conversion-oriented website.” The website is structured to influence the visitor to “convert” to some action (such as an appointment request or a phone call). This is a high stakes [...]
We now find our veterinarians online, but we look for the same things that we always have in forming new relationships. We want to find someone who shares our most deeply held values. We want to find someone we can trust. This is the only way to explain the hyper-growth of review companies, most notably [...]
For a long time, the subject of marketing has been (at the very least) a faux pas in veterinary circles. The ethos is to focus on providing quality medical care; the business will take care of itself. While those who taught this idea no doubt had good intentions, the principle and reality of the matter [...]
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